Online store · Skincare · Sells in Australia and New Zealand

Luma Skincare

lumaskincare.com.au checked on Google search, in AI assistants' answers and across review sites.

1 56/100AI Visibility score

2 2 of 12AI answers that name you

3What AI assistants say when people ask

Question asked	ChatGPT	Gemini	Perplexity	Named most often
Best natural skincare brands in Australia	Named	Not named	Named	Sukin, Biologi, Luma
Vitamin C serum for sensitive skin	Not named	Not named	Not named	Biologi, The Ordinary
Australian made vegan moisturiser	Not named	Not named	Not named	Sukin, Acure
Gentle skincare for rosacea	Not named	Not named	Not named	La Roche-Posay, Avène
Is Luma Skincare any good?	Answered	Answered	Answered	Uses your reviews from Trustpilot

Each question asked once in each assistant, logged out, from Australia. The first 4 questions count towards your score (12 answers). The last one shows what assistants say when someone asks about you by name.

4Where the score comes from

AI answers17 Named in 2 of 12 answers to questions customers ask. Counts for 40% of the score.

Search78 Ranks for 140 keywords, 31 on page 1. Site passes most technical checks. Counts for 40%.

Reviews and trust92 4.6 stars from 820 reviews across Google, Trustpilot and Product Review. Counts for 20%.

5Checks on your website and reviews

✓ Product pages marked up for searchPrice, stock and rating show in Google

! Answers to common questionsNo FAQ page. AI assistants quote FAQ pages often

! llms.txt fileMissing. Tells AI tools what you sell

! Brand mentioned on other sites3 articles mention you. Leaders have 40 or more

✓ Page speed on mobileLoads in 2.1 seconds

! Reviews shown on your site820 reviews, none shown on product pages

✓ Google rating4.7 stars, 212 reviews

✓ Trustpilot rating4.5 stars, 498 reviews

✓ Replies to reviewsReplies to 9 in 10

6Your top 3 fixes

1 Write answers to the 20 questions customers askOne page per question, starting with "vitamin C serum for sensitive skin". AI assistants name brands that answer the question directly. Named in more AI answers
2 Show your 820 reviews on every product pageAdd your Trustpilot widget and review markup. Search and AI tools read ratings from your own pages. More trust and clicks
3 Get mentioned in 10 Australian skincare round-upsSend samples to the writers of the articles AI assistants already quote. We list them in your full report. More AI recommendations

How to read your AI Visibility Check

Each number matches a purple marker on the report above.

1
AI Visibility score (out of 100)Three parts, weighted AI answers 40%, Search 40%, Reviews and trust 20%.
2
AI answers that name youWe ask AI assistants the questions your customers ask, logged out, from Australia, and count how many answers name you.
3
What AI assistants sayEach question, whether each assistant named you, and who they named instead. Those brands are your real competition for AI recommendations.
4
Where the score comes fromHere, Search (78) and Reviews (92) are strong, but AI answers (17) pull the score down. A brand can rank well on Google and still be missing from AI answers.
5
Checks on your website and reviewsWhat AI tools and search engines read: answers to common questions, product markup, an llms.txt file, mentions on other sites, and reviews on your own pages.
6
Your top 3 fixesAnswer the questions customers ask, show your reviews on your own pages, and get mentioned on the sites assistants already quote.

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