Sample report: fictional business. Harbour Dental is a fictional business with made-up figures Back to all samples
Local Marketing Report · 28 October 2026
Dentist · Surry Hills NSW

Harbour Dental

12 Crown St, Surry Hills NSW 2010. Compared with 18 dentists within 3 km that show up for "dentist near me".

1 60 Your scoreout of 100Area average 66
2 #6 of 18 dentists within 3 km

3Where the score comes from

Presence73 8 of 11 listing checks passed. Counts for 45% of your score.
Reputation67 2 of 3 review checks passed. Counts for 40% of your score.
Marketing0 0 of 3 posting and tracking checks passed. Counts for 15% of your score.

4You and the top dentists nearby

RankBusinessScoreRatingReviewsPhotosPosts (90 days)
#1Smile Co. Surry Hills884.94129614
#2Crown Street Dental814.8268549
#3Bright Teeth Darlinghurst744.7190416
#6Harbour Dental (you)604.487120
#7City Dentists Redfern584.564182

5Every check on your Google listing

✓ Found on GoogleListing matched
✓ Verified listingOwner verified
✓ Business nameMatches your signage
✓ Phone numberLocal number shown
✓ Website linkLinks to your homepage
✓ Opening hoursSet for every day
✓ Main categoryDentist
! Extra categoriesAdd Cosmetic dentist, Emergency dental service and 2 more
! DescriptionNo description written
✓ AttributesWheelchair access, online bookings
! Photos12 photos. The top 3 nearby have 41 or more
✓ Star rating4.4 stars
✓ Enough reviews87 reviews
! Recent reviewsLast review 7 weeks ago
! Google postsNone in the last 90 days
! Regular postingNo posting pattern
! Tracked website linkNo UTM tag, so Google calls can't be measured

6Your top 3 fixes

  1. 1 Add 4 missing Google categoriesCosmetic dentist, Emergency dental service, Orthodontist and Dental implants provider. Customers searching those terms can't find you today. More searches you show up for
  2. 2 Ask for reviews and reply to the 11 without an answerYour last review was 7 weeks ago. The top 3 nearby get a new review every few days. Higher rank and more trust
  3. 3 Post on Google every week and add 30 photosShow the team, the rooms and the treatments. Listings with recent posts and photos get more calls. More calls and directions

How to read your local report

Each number matches a purple marker on the report above.

  1. 1
    Your score (out of 100)One number for how complete and active your Google presence is. It is made of three parts, weighted Presence 45%, Reputation 40% and Marketing 15%. The area average beside it tells you whether you are ahead or behind locally.
  2. 2
    Your rank nearbyWhere you sit among the businesses in your category within 3 km. Moving into the top 3 matters most, because those three appear in Google's map pack above everything else.
  3. 3
    Where the score comes fromEach part shows how many of its checks you pass. The lowest bar is usually the quickest win.
  4. 4
    You and the top competitorsThe businesses ranked above you, with their rating, review count, photos and posts. Look at the column where you trail most: here, 12 photos against 41 or more for the top 3.
  5. 5
    Every check on your listingA green tick means it passes; a red mark tells you what is missing. Each item can be fixed in your Google Business Profile, most in under 10 minutes.
  6. 6
    Your top 3 fixesRanked by how many customers each one wins back. Do them in order, then run the report again to see your new score.
What to do next Work through the fixes yourself, or book 15 minutes and we'll go through your report with you.
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